OVERVIEW
The patented IONIQ Skincare system combines highly effective cosmetics (“made in Switzerland“) with revolutionary technology. Consisting of the innovative sprayer and a wide range of products, IONIQ Skincare takes your beauty regime to a whole new level.
EXECUTION
After an unprofitable year 2023 and a lot of challenges to sell the product, we have taken over the performance marketing at the beginnin of 2024 and have introduced a clustomer-centric communciation on all channels, which led to a performacne increase of 2.5x while maintaining nearly the same adspend.
First profitable months ever
2.15x Meta Performance
3x Google Performance
IONIQ Skincare has massively grown it's revenue and profit, and the company has finally established ad cocnepts, insights into the desires of the audience and a proper documentation of all learnings.