May 14, 2024
The BEST Way to Run Facebook Ads in 2025
If you’re here, chances are you’re struggling to achieve consistent results with your Facebook ad campaigns or you’re new to advertising on the platform. Either way, this guide will walk you through a proven approach that has generated millions in revenue for brands. Let’s dive into the strategies and frameworks that can help you dominate Facebook Ads in 2024.
Step 1: Understand Your Audience Deeply
Before setting up any campaign, you need to know your audience better than they know themselves. Here’s why: the insights you gather about your audience are far more important than any campaign setup.
Key Areas of Focus:
Problems They Face: Understand the challenges your audience believes they have (not just the ones you assume).
Desired Solutions: Identify whether they prioritize speed, affordability, quality, or convenience in a solution.
Awareness Levels: Are they fully aware of their problem and its solution, or are they unaware and need education?
Language They Use: Use the exact words your audience uses to describe their problems and aspirations. This resonates deeply and builds trust.
Actionable Tip:
Use surveys, customer reviews, and social media comments to gather insights. Tools like ChatGPT can help analyze patterns in language and sentiment.
Step 2: Create Scroll-Stopping Ads
Facebook Ads Manager offers the same tools to everyone, but your creativity and messaging will set you apart. This starts with designing ads that grab attention and drive engagement.
Best Practices for Creatives:
Visual Appeal: Use bold imagery or videos that instantly catch the eye.
Address Pain Points: Highlight a common problem your audience faces in your copy or visuals.
Offer Clear Solutions: Showcase how your product or service makes life easier, better, or more enjoyable.
Authenticity: Avoid stock images. Use authentic photos and videos that represent your brand and audience realistically.
Bonus Tip:
Incorporate testimonials or user-generated content (UGC) in your ads. People trust other people more than brands.
Step 3: Nail the Technical Setup
Now that you’ve got great creatives, it’s time to set up your campaigns effectively. Facebook’s algorithms are powerful, but you need to feed them the right data and structure.
Campaign Types to Focus On:
Product Catalog Campaigns: Ideal for e-commerce brands with multiple products. Ensure your product images are high-quality and your descriptions are detailed.
Conversion Campaigns: Optimize for purchases or leads, not for clicks or views. Let Facebook’s AI focus on delivering results.
Pro Tips for Setup:
Daily Budget: Choose a budget that you can sustain for at least 7-14 days. Facebook’s algorithm needs time to optimize.
Broad Targeting: Instead of narrowing your audience with interests, use broad targeting and let the ad creative do the work.
Advantage+ Shopping Campaigns: These automate ad placements and bidding, saving you time while maximizing results.
Step 4: Focus on Conversion-Ready Audiences
Not all audiences are created equal. Your goal is to segment your campaigns by the level of awareness your audience has:
Cold Audiences: People who don’t know your brand yet. Your ads should educate them about their problems and position your product as the solution.
Warm Audiences: Retarget people who have visited your website or engaged with your social media. They already know you, so focus on trust-building.
Hot Audiences: These are people ready to buy. Use offers, urgency, or scarcity to convert them.
Step 5: Test, Analyze, and Iterate
Running Facebook Ads isn’t a “set it and forget it” process. Constant testing and iteration are critical to long-term success.
Metrics to Monitor:
Click-Through Rate (CTR): Are people engaging with your ads?
Cost Per Result (CPR): Is your spend leading to measurable outcomes?
Return on Ad Spend (ROAS): Are your campaigns profitable?
Testing Framework:
Test 3-5 different ad creatives for each campaign.
Analyze which ad resonates most and allocate more budget toward it.
Iterate based on performance, audience feedback, and new trends.
Real-Life Example: Scaling an E-Commerce Brand
A beauty brand struggling with inconsistent ad performance revamped their strategy by:
Conducting in-depth audience research to identify that their customers prioritized clean, cruelty-free ingredients.
Redesigning ads to emphasize these values with testimonials from happy customers.
Using broad targeting and Advantage+ Shopping Campaigns for a simplified, automated setup.
The result? A 30% reduction in cost per purchase and a 2.5x increase in ROAS within three months.
Final Thoughts
The secret to running successful Facebook Ads in 2025 lies in deep audience insights, compelling creative, and a streamlined technical setup. Pair these with consistent testing and analysis, and you’ll see your campaigns thrive.